Nicole Aguinaldo | A fashion, beauty, and travel blogger from the Philippines.

Monday, June 27, 2016

Bertram K for L'Oreal Professional Dia Richesse Hi-Visibility

“Everyone’s hair tells a story. It is my job to craft and shape this story into something wonderful, something triumphant.” -Bertram K

The world-renowned Viennese hairstylist, Bertram K, left out the word fabulous, which is how I would describe his work at the hair show event in Manila that he headlined for L'Oreal!

Like most women around the world, I turn to L'Oreal Professional for that perfect hair color of the season so, of course, I was more than excited to work with them when they launched L'Oreal Professional Dia Richesse Hi-Visabilitythe brand’s new low commitment tone-on-tone hair colour, designed to give ultra-visible shiny colourresults even on dark hair. Enriched with direct colourants, this ammonia free formula delivers exceptional results to add to or enhance natural colour and comes in five new shades that suit a variety of bases. This fast impact, highly visible colour will satisfy the selfie lovers with a need for their hair colour to pop in every light.

Before the big event, I was among a select group of seven bloggers handpicked by L'Oreal to get first dibs on the new product. We were invited to the L'Oreal ProfessionnelAcademie in Ortigaswhere hair experts gave us a once over to decide which shade would most suit our current one. The L'Oreal hair expert assigned to me decided it was'terracotta brown' for my hair and I must say, I just loved the result! The brown of my hair definitely popped even more and my hair looks so much more vibrant and healthier! The amazing thing about Dia Richesse Hi-Visibility is that it enriches the color of your hair making it look more vibrant and silky-smooth!

With five different shades availableTerracotta Brown, Sienna Brown, Burgundy Mahogany, Mahogany Ochre and Copper Saffron, you'll be sure to find the perfect one to enhance your current hair color!

During the main event held at the SM Aura Samsung Hall, the country's top hairdressers, stylists, and colorists came in droves to see Bertram K in action and to learn more about his unique styling philosophy. I was honored to be one of the #LOrealProInsider bloggers who were able to get backstage access before the show and watch up close asBertram K worked his magic!
Backstage with Bertram K!
The show started off with Bertram K showing off different innovative ways to cut and style traditional hairstyles. The crowd was in awe withhis unique methods and we were also amazed by the stunning results! It actually made me wish I could have a one-on-one hair session with this legendary stylist as well!

Bertram K working his magic!

After the demonstration, the L'Oreal Dia Richesse High-Visibility was unveiled using the fabulous hairstyles created by Bertram K to showcase the five different color variants. What got the crowd even more excited was the announcement that top supermodel Alessandra Ambrosia is the face of the new L'Oreal Dia Richesse High-VisibilityHer #NoFilter color look is perfect for the style-conscious yet time-starved women, looking for the shiniest and most visible reflect with minimum commitment, no filter needed.

The next time you go to the salon, ask your hairstylist about L'Oreal Dia Richesse High-Visibility.

Check out this video by L'Oreal documenting this fun night! 

For more, visit L'Oreal's WEBSITE

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  1. You look amazing Nicole! The show looks great too. What a sight with all those hair creations! | Bloglovin' | Instagram

  2. You look so pretty and adorable! Great post dear...lovely pics..:-)

  3. wow.. this is amazing! :D

    Have a great week!
    Animated Confessions

  4. Try going blonde ate feel ko super bagay po sainyo :D

  5. Wow, such a great experience. Your hair looks fabulous!


    Tamara -

  6. Looks like a lovely event, so good and the hair is just insane but so good! Xx

  7. The show seems to be fabulous ! U look great, Nicole :) Love your outfit and I am in love with your bag !